2022 blessed Bottlecapps with a year chalked full of GROWTH and PROSPERITY. In this month’s newsletter, we will reveal a glimpse of that success and how it speaks to our audiences throughout the industry. We will touch on use cases across our platform as a whole, and then dive even deeper into supplier and retailer-focused standouts from the previous 12 months.
We are so thankful to be partners with all of you, no matter how big or small - from the stores to the distributors, the brands, to our affiliate marketers, and everyone in between, we offer our sincerest thank you 🙏 Stay safe, stay thirsty, and cheers to an amazing 2023 🥂
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At Bottlecapps, we believe that one of the most valuable parts of our business model is that as a partner, you are given free access to any/all new platform upgrades/updates at no additional cost to you or your account! Let’s take a look at just some of the enhancements that took place in 2022 to help make it such a successful year…
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- Automated Abandoned Cart Emails
- Tip for Curbside Pickup
- Convenience Fee for In-Store Pickup
- Pay on Delivery
- Food Pairings for Wines
- Minimum & Maximum Order Amount
- Email Template Builder
- Select Images from Image Library for Banners
- Curbside Pickup - I AM HERE Button
- Pix Wine Integration
- Instacart Inventory Feed
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- Vivino Inventory Feed
- Affiliate Marketing Network
- Allow Retailers to Add Their Own Products and Images
- Unlimited Custom Sections on Home Page
- Expanded BottleRover Advertising Opportunities
- Party Planner Feature
- BottlerService + Offerings
- BottleSense Campaign Dashboards, Inventory Dashboards, Retailed Dashboards, etc.
- AND MORE... 🤯
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Following Forresters report where they call out that up to 58% of all alcohol purchases are digitally influenced (21% bought online / 37% shopped online, but bought in store), Supplier Programming across Retail Media is becoming an increasingly important part of the overall Digital Marketing mix for Brands. Below are a few of the Top Performing Supplier Partners from 2022, across the Bottlecapps platform…
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Most Active Supplier Programming Partner for 2022 was…
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Bacardi Group (+OMD obo Bacardi) 🙌
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- Top Performing Campaign (Sales) - Bacardi Holiday Gifting December
- Top Performing Campaign (Engagement)
- CRT% - Sailor Jerry August
- Clicks - Herradura Portfolio March
- Top Performing Web Campaign - Bacardi Holiday Gifting December
- Views - Hendrick's Cucumber Lemonade
- Top Performing App Campaign - Bacardi Holiday Gifting December
- Views - Herradura Portfolio November
- Top Performer Push Notification Campaign - Absolut, Jameson, Malibu
- Top Performing Email Campaign - Old Forester
- Most Programmed Single Brand - Jameson
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Which Bottlecapps store got the most new users? What about the most orders? Who sent the most push notifications? Let’s find out…
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Bottlecapps Announces New Executive Appointment
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Poised for a Year of Exponential Growth, Bottlecapps Adds Industry Experience to Their Ranks.
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DALLAS, January 16, 2023 (Newswire.com) - Bottlecapps announced today that Mark Crist took on the role of SVP, Growth effective Jan. 9, 2023. Mark joins Bottlecapps from a leading distributor, Breakthru Beverage Group, where he served most recently as its Director of eCommerce, B2C Activation.
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As we put a bow on 2022, we aren’t resting on our laurels. Bottlecapps has BIG things in store for 2023…
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- Blog for Websites
- Party Planner - Phase 2
- DoorDash Affiliate Marketing Partnership
- BottleSense Dashboard Enhancements for Suppliers and Distributors
- Markup or Markdown on Pricing (Store Console level)
- Add on Items by Category
- Ability to Change Order type from Pickup to Delivery to Shipping
- Separate Hours for Curbside Pickup
- Tips for Pickup Orders
- Pause Ordering Button
- Schedule Push Notifications and Targets
- Admin App Order Modification
- Display Multiple Sizes for Same Products
- Modify Pickup/Delivery Dates for Pending Orders
- Push Notification for Orders in Admin App
- Check Product Availability Across Different Store Locations Within An Account
- ID Scanner in BC Admin
- Fraud Alerts for Stores
- AND MORE... 📈
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P.O. Box 1059 Grapevine TX
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