In these monthly emails, we’re going to pull back the curtain at Bottlecapps and reveal our answers and solutions to some of the common questions we hear from retailers, distributors, and brand partners across the industry. For example, what’s the secret to having a successful app or website and are there things I can learn from other stores? What’s new in the world of digital brand promotion? What are some of Bottlecapps’ newest platform features and what new tech updates are planned for the near future? There’s a lot to explore, so let’s get into it!

Bottlecapps is now proudly offering two new ‘Agency Services’ products

to our retail partners at a fraction of the cost of other marketing

agencies:

1.) Digital Marketing

2.) Print Materials/Swag

Bottlecapps is constantly striving to bring innovation and value to the BevAlc industry; in those efforts we are excited to toast some of the awesome new updates that we have rolled out for Q3 (Jul-Sep) release! Most of these upgrades came directly from store or brand feedback, so we hope that just like your favorite shot, they’ll really help get the party started 💃

Wags & Waves 2023

Wags and Waves is hosted by local animal rescue/advocacy groups The Love Pit, DFW Rescue Me, Cat Matchers, and DFW's FurGotten Friends. Attendees close out summer floating down the ‘Kona Kooler Lazy River’ and catching some waves in the ‘Waikiki Beach Wave Pool’ with man’s best friend! Bottlecapps was a proud second-year sponsor providing a free photobooth opportunity for folks and their adorable pups, as well as fun SWAG and access to home delivery of beer, wine, and spirits via the BottleRover marketplace app and website. What a BLAST!

Stripe Cloud-Based Payment Processing

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious retailers use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Stripe Radar is a fraud prevention tool that uses machine learning and data analysis to identify and prevent fraudulent transactions in real-time. Radar evaluates various factors, such as transaction details, customer behavior and global fraud patterns to assign risk scores to incoming payments. Retailers can customize rules and thresholds to automatically allow or block transactions based on the selected risk tolerance. This helps retailers reduce chargebacks, save time on manual reviews, and protect against fraudulent activity, ultimately enhancing the security of online payments processed through Stripe.

Stripe also supports Apple Pay and Google Pay. Adding these mobile wallets to your ecommerce app and website will allow customers to make quick, secure payments using their devices, enhancing the checkout experience and increasing conversion rates.

Did we say Stripe is coming soon to Bottlecapps? YES it is!

TDLinx Connectivity

TDLinx is a numerical code used in the retail industry to uniquely identify stores or locations. TDLinx numbers play a crucial role in supply chain management, helping companies track product distribution, monitor inventory levels, and analyze market trends. These codes are often used in conjunction with data analysis tools to optimize product placement, streamline logistics, and make informed business decisions. All our brand partners will be pleased to know that the TDLinx numbers are now available on BottleSense.

Order Status for Payment Capture

We weren't kidding when we said we listen to our customers! One of the many highly requested features is now coming to the Bottlecapps platform. Want the payment to be credited as soon as the order is created? Or would you like to receive payments upon fulfillment of the order? With this new update, our retail partners will soon be able to select the status of the order when the payment gets captured.

Time to Get in Ship-Shape?

We know it. You know it. Everyone knows it. OND is here! October, November, and December are the biggest three months of the year for liquor retailers by far. If ever there was a time for a marketing push, it’s NOW. Today, we’re going to shine the light on a handful of stores that have taken advantage of two of Bottlecapps’ newest offerings at exactly the right time; Digital Marketing Campaigns and Print/SWAG Services.

While a full complement of tools designed to take our family of stores to the next level is cool, sometimes it can be a bit overwhelming. It’s like too much ice cream at once; while undeniably delicious, it can cause a serious case of brain freeze. So . . . let’s keep it simple and focus on the most recently added ice cream flavors. 

For starters, one of the “new flavors” is our new Digital Marketing Campaigns which include Facebook Ads, Instagram Ads, Google, Advanced SEO, and flexible terms with multiple packages available at extraordinarily fair pricing. The other new flavor on the menu is Bottlecapps’ Print/SWAG Services which includes things like branded marketing materials, custom design work, t-shirts, bottle openers, and a lot more, all at super discounted corporate rates through the Bottlecapps partnership!

In a space as competitive as this, getting a store’s app and website in front of as many potential customers as possible is the ultimate goal. It’s what everyone wants. Scratch that; it’s what everyone needs for ecommerce to work optimally. So, when we see our stores running Digital Marketing Campaigns with ROI in the range of 3x to 7x, we know we’re on the right track. Similarly, when we walk into one of our stores and see marketing material everywhere promoting a stores’ app and website, we also know success will follow.

Super Value Liquor - 10 locations of Canada is an excellent example of a store with an aggressive mindset that pays dividends for their business. They have promotions planned out for every month through the holiday season, and they’ve combined that with the aforementioned Print/SWAG Services to truly stack the deck in their favor for OND; they’ve loaded their store with 10 large Window Decals, 20 Cooler Decals that work like shelf talkers, and plastic signs.

These two stores are not the only ones jumping on this train, however. Jackson Bottle Shop of Georgia and Off Broadway of Colorado just added a nice suite of marketing materials via our new Print/SWAG Services, too. It makes such a significant difference when a customer walks into a store and sees a wealth of items driving them to shop online. There are so many advantages to converting in-store shoppers to online shoppers. The stats are remarkable; customers that order through a store’s website or app are far more loyal to that store even after only one purchase. If they order online 3 times, they are statistically likely to continue to order from that store into perpetuity!

With Digital Marketing Campaigns reaching customers online, and Print/SWAG Services reaching the customers In-Store, Bottlecapps has everything a store needs to cover all the bases in time for the busy season!

Band-Aid, Kleenex, Uber, etc. - some brands are synonymous with a category, while all others have to work at it a bit harder. In Bev Alc, that’s where Bottlecapps’ targeted digital tactics come in to play, providing share of voice for brands through aimed messaging when and where consumers are shopping 🛍️

It is with heavy hearts that we share the news of the passing of our beloved colleague, Madi Warren. Madi was not just a coworker, but an integral part of our Bottlecapps family. Madi's contributions to our company were invaluable, and her positive impact on our team will continue to inspire us for many many moons!

A note from her Director:

Madi had a restorative and inclusive nature that influenced every project and relationship she encountered. She was a fearless problem-solver, an inspired collaborator, and a fiercely devoted teammate and friend.

Madi, you will be dearly missed, but your legacy will live on in our hearts and in the work we continue to do at Bottlecapps 🙏